Content Creation is many things; it is like a bridge that connects customers and brands, thus facilitating business. It also builds the presence needed to make a statement, and in this age of information, carefully thought out content skyrockets the brand faster than ordinary ads would.
While Content creation is a popular thing in the world today, it’s pretty tricky. A simple error or going the wrong route can either grow your business or ruin it; that is why we at Increasor are invested in giving you a new approach to content creation that will set a distinct tone for your brand while maintaining your current business.
It has already been established that before any successful business move, long hours of planning precede it. The approach needs to be concrete, and how you chose to make plans for your content must reflect your content goal. This planning involves deciding what to do with your content and how to do it. It could be graphical content, ebooks, videos, or animation, it could be anything, but it is best if you decide what goes first and what comes last.
IDENTIFY YOUR AUDIENCE
This is the core of content creation, it is one thing to know the rudiments of content creation and it is another to know who you’re creating the content for. Identifying your audience is the primary objective of the whole process. What works for a particular company might not work for yours because your target audience might differ from each other. Identify your audience, group them and give them a distinct view, this will determine the content you are creating. For example, suppose you’re selling products to people between the ages of 40 – 60. In that case, if your demographic assessment is done right, you shouldn’t create content that will only appeal to people in their 20’s; therefore, identify your target audience the right way.
DISTINGUISH YOUR BRAND
If your dog was missing, and you were shown a line of identical dogs, somehow you’ll be able to tell which is yours, not just because you live with it, but because there’s something unique about the dog that you’ll be able to identify anywhere, that is how distinguishing works. You have to determine what is unique to your business among your competitors and leverage that to create the perfect content. Developing content with mixed information might push your audience into going for another brand.
KEEP IT SIMPLE
If you storm the internet, you will come across different content that will make you question why it was created in the first place. Why? Because it is ambiguous and complicated. Creatives often make the mistake of developing content for a particular audience that won’t appeal to anyone else. For example, you’re writing an article for a medical website, while there are chances that most people who will check out the article are people in that line of work, the content should also be created to call the attention of anyone quickly; that is the magic of content creation. Please keep it simple, and go straight to the point.
LESS IS MORE
If you have heard the saying – a picture can say a thousand words, this is what that segment is all about. If you think you can get more messages across when you use more words or use sophisticated graphic content, you’re missing the point.
The only thing people would sit through is either a movie or waiting for their favorite artist to perform in a concert; every other thing will bore them in a matter of minutes. Therefore, whatever content you’re trying to create for your brand, keep it short. The shorter it is, the higher chances of it getting lots of attention.
You may feel this is getting more sophisticated than you hope, and your certainty of getting the job done has diminished; you should not worry. You should not be worried about this in the first place because, at Increasor, we know precisely how to get your brand to reach the right audience, it is not only about knowing what to do; it’s about knowing when to do it.
If you have seen brands posting Trivia questions-related content on social media, it is one strategy of connecting with the audience. With your brand, you need to create content that will demand the audience’s response.
Engaging content buds some suspense, curiosity, and interest in your brand; it is like watching the trailer to a superhero movie; you would be inclined to know what happened in the film; that is what engaging posts do to your brand. Exciting content will make the audience sit through a long post.
It is not only about knowing how to do it but also knowing when to do it. Having the right content is just as important as knowing exactly when to post it. Digital marketers sometimes follow trends to post different kinds of content. The key there is publishing that content when the trend is still viral. Posting it after that time will render it useless so, one has to be careful about the time to post it.
The above-listed method is the unique approach to content creation while maintaining your distinct brand tone. Still, to be clear, you have to understand that you have to keep content simple, direct, and straight to the point while also understanding that less is more. But, what you need to understand most is that we can get all the worry of your neck and create the perfect content for your brand, you need content that will distinguish you from the others because that’s what we do at Increasor.