SEM / SEO
Search Engine Optimization and Search Engine Marketing are often confused with each other and in most cases, individuals and some organizations cannot tell the difference. While they might almost be the same, they are slightly different from each other.
UNDERSTANDING SEO AND SEM
SEO has a structured functionality which can also be called its pillars. Increasor Tech’S digital marketing agency works by using all the pillars of SEO (Technical SEO, On-page SEO, Content, Off-page SEO) to deliver a swift and high tariff for our client’s websites.
With great content, solid and strategic copywriting, and necessary keywords that match the intent of the search engine user, Content SEO will function best.
This pillar is utmostly aimed at securing and improving the authority and trustworthiness of websites on search engines and its users. The more trust a search engine has in websites, the higher ranked the website which results in more traffic.
While most organizations might not be able to tell the differences between both methods of digital marketing and in most ways cannot tell which is best for their business product and services, Increasor Tech offers professional tips and advice on which is best for your business.