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THE IMPACT OF TECHNOLOGY ON BUSINESS GROWTH

New technology comes with change. The changes might be small, affecting only a single sector while other changes might be major and affecting every industry. Truth is, technology-driven changes always have a huge impact on general business growth.

At Increasor, we understand that Information Technology is one of the factors enabling businesses to penetrate new markets for being innovative, and generating new products and services which eventually leads to business growth. 

Advancement in digital marketing


In these fast-changing times, Digital Marketing promotes products over the internet and all forms of electronic media. According to the Digital Marketing Institute, “Digital Marketing makes use of digital channels to promote and market products and services to targeted consumers and businesses.”
People are consuming digital content daily. Very soon, traditional marketing platforms will disappear, and the digital market will completely take over. Digital marketing is beginning to take prospects in the world and people are embracing its usefulness.

 

Provision of application software to reduce cost and promote customer services

The information system is significant in any organization; the main components included are, software, brain ware (human resources), and network. These types of equipment are applicable to improve and raise work production, efficiency, more effectiveness, and assist in the achievement of the organization’s goals.
Business growth depends on acquiring and retaining customers. This requires businesses to provide a high level of customer service and technology that supports their processes. Modern customer relations management (CRM) software and Professional Services Automation (PSA) are reaching new heights of utility, benefiting both businesses and customers.


Provision of mobile technology
Telephones have evolved. Today, we have smartphones. These smartphones are literally “smart”. They can do various functions and operations through digital applications and programs. 90% of employees in a company have access to a smartphone device. Smartphones offer mobile solutions in which people work even if they are not in the office. Mobilizing a workforce through technology can help a business to make all important decisions that are necessary to maximize profits and encourage growth. With employees working away from the office, savings can be made on physical space and the running costs associated with maintaining large office premises.

 

By utilizing mobile technology for optimal results, businesses shouldn’t only make use of mobile devices, but also consider cloud solutions that allow users to access the applications and services from multiple devices and locations.


Helping businesses gain a competitive advantage
Increasor’s Technology can help small businesses compete with multi-million corporations without anyone realizing just how small the company is. Everything is faster and easier to access because of technology. Anyone with an Internet connection can have tools like the best advisor at their fingertips. Education, financial advice, e-commerce tools, and security software help companies flourish and keep their customers engaged.

Technology will surely continue to be part of the business world with every advancement made. Businesses can have success beyond their wildest dreams if they embrace and understand all that technology has to offer. If businesses are smart about their investments in technology, adopting the right solutions for the specific needs and challenges of their business, then growth and success become easier to achieve.

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